Digital Marketing Manager
Leverate
- 上海市
- 长期
- 兼职
- Develop marketing strategies aligned with the organization's business goals.
- Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
- Measure and report on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs).
- Conduct market research and analyze trends to identify new opportunities and enhance campaign performance.
- Collaborate with cross-functional teams, including content, product, sales, and development, to create engaging content and optimize user experience.
- Stay up-to-date with emerging digital marketing trends and technologies.
New
- Fluency in Mandarin Chinese.
- B2B sales experience in the financial services industry, specifically in CFD, or other financial derivatives products.
- Expertise in Chinese search engines (e.g., Baidu SEO and SEM).
- Experience in managing PPC campaigns on Chinese platforms.
- Knowledge of major Chinese social media platforms (e.g., WeChat, Weibo, Douyin).
- Skills in content marketing for Chinese audiences.
- Proficiency in Chinese-specific analytics tools.
- Awareness of Chinese Internet regulations and advertising guidelines.
- 3+ years of experience in digital marketing or a related field.