Marketing Insights Manager
British American Tobacco
- London
- Permanent
- Full-time
- Flexibility for working from home (depending on the work requirements)
- UK yearly Incentive Bonus - competitive % based on business results and average annual salary
- Attractive Private Pension Plan - up to 15%, Private Medical cover, Doctor @hand-24/7 GP appointments, by video or by phone, 365 days a year, from anywhere in the world
- Share Reward Scheme (free shares and share saving scheme), Group Personal Accident Insurance, Life Assurance
- Flexible Benefits Scheme: Tax Return Assistance, Cycle To Work, Holiday Trading, Dental Insurance, Travel Insurance; Onsite Gym and Gyms Discounts-discounts at over 3,700 gyms, SPAs, pools, studios and outdoor fitness events across the UK; Season Ticket loans-Interest free loans for purchase of annual tickets for public transport
- Building, managing and driving the execution of the global insights plan with the aim to discover break-through consumer insights;
- Managing the identification, design and management of projects within the insights research programmes, ensuring stakeholder alignment and utilizing appropriate methodologies in line with operating procedures;
- Continuously tracking Category & Brand Performance (Consumer, Category, Consumption, Brand, Competitors, Brand Power & Comms) to highlight risks and opportunities
- Proactively generating data-driven, actionable consumer insights to drive comprehensive product strategy for delivering strategic vision & the Global Cycle plan;
- Driving the communication of consumer and brand centric insights to key stakeholders and across global category network;
- Conducting competitor analysis to track trends to build an emerging picture of consumers, including building an in-depth understanding of our customer's full range of alternatives and positioning with respect to those alternatives;
- Advocating for the consumer & their product / sensorial needs within marketing and the R&D teams;
- Sharing research methodologies best practice and study outcomes to contribute to the continuous development of the team;
- Building relationships and credibility with the global category network and work in partnership to establish Insight needs and embed those insights back into the business;
- Actively supporting the development of BAT's Global Marketing Research Partner agency capabilities to operate efficiently and effectively as well as deliver actionable insights to Category teams, R&D, Product and Marketing Solutions;
- Managing project documentation on the Hive Research system;
- Managing the team's budget.
- Strong marketing research experience in a similar-sized company or agency environment, preferably in FMCG space;
- Graduate degree level in business, economics or related technical field;
- Solid/Broad understanding of marketing and marketing research techniques (quantitative & qualitative), their application and limitations;
- Proficient in advanced data analytics and insights with a demonstrated ability to apply advanced statistical modelling tools;
- A demonstrable history of successful consumer product launches & pipeline development preferred;
- Understanding of the influence of macro and micro economic, business, environmental and consumer trends (nicotine and ex-category) and their relationships;
- Deep understanding of consumers, consumption patterns & behaviour, drivers of consumer choice and external influencers such as technological trends, regulatory trends, product trends etc.;
- Strong interpersonal, negotiation and influencing skills;
- Effective communication, briefing and presentation skills;
- Strong analytical skills & logical/creative thinking;
- Affinity with analytical activities and software systems;
- Commercial approach to all activities
- Exceptional initiative and strong decision-making ability
- Resilient, flexible, and confident to work in a fast-paced dynamic environment
- Project management skills.
- Cross functional experience in proposition development, brand management and communication strategic planning & consumer product portfolio development
- Post graduate, preferably an MBA or management consulting experience will be advantageous.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women's Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies