We are CUPP; a boba tea company, founded in 2012 in the heart of Bristol - growing rapidly across the UK with 33 stores and counting as well as international opportunities. CUPP is passionate about what we do, the people we work with and the products we serve to our wonderful customers. We see ourselves as boba tea pioneers, striving to refine every element of the famous Taiwanese drink. To make it the freshest, healthiest and tastiest boba tea in the UK! At CUPP we thrive on providing a creative, innovative and exciting work environment. Located in our brand new office HQ on the outskirts of Bristol we provide an inclusive and success driven workplace where we like to nurture and grow our teams. What you'll be doing You'll be a part of a growing brand with a chance to put your stamp on the marketing, social media and brand image. With ample opportunities for progression and a chance to build a strong marketing and digital communications team. At CUPP we're focused on standing out from the crowd, elevating our branding and design with an innovative and exciting approach to marketing. We want to be leaders in the industry - refining every part of our brand image. As the Marketing Manager you will be responsible for developing and executing innovative marketing strategies that resonate with our target audience and drive brand awareness. Other responsibilities will include: • Strategy Development: Create comprehensive marketing plans that align with our business goals and brand identity, including identifying key target audiences, market trends, and competitive analysis. • Digital Marketing: Manage all digital marketing efforts, including social media campaigns, email marketing, content creation, and influencer collaborations, to engage customers and build a strong online presence. • Brand Promotion: Develop and execute creative campaigns to increase brand visibility and customer engagement, both online and offline. • Product Launches: Collaborate with cross-functional teams to plan and execute successful product launches, ensuring effective communication and excitement among our customer base. • Market Research: Stay up-to-date with industry trends, consumer preferences, and emerging technologies to continuously refine our marketing strategies. • Analytics and Reporting: Monitor and analyse the performance of marketing initiatives, providing insights and recommendations to optimise strategies and achieve measurable results. • Partnerships: Identify and build relationships with potential partners, influencers, and collaborators to enhance our brand's reach and impact. What experience you'll need to apply • Degree in Marketing, Business, or related field • Proven experience in marketing roles, with a focus on digital marketing and brand promotion. Experience in the food and beverage industry is a plus. • Strong understanding of social media platforms, content creation, and digital advertising. • Excellent communication skills, both written and verbal. • Creative thinker with the ability to generate innovative ideas and campaigns. • Analytical mindset with the ability to interpret data and make informed decisions. • Strong project management skills and the ability to handle multiple tasks and deadlines. • Passion for boba tea and an understanding of the beverage market landscape. Rewards • Competitive salary with performance based salary reviews • Free or discounted boba tea in all CUPP stores nationwide • Workplace pension scheme • Opportunity to work in a dynamic and inclusive work environment. • Growth potential within a fast-expanding company. What next? We have chosen to partner with our friends at ADLIB who are managing the recruitment process for CUPP. As a B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose and a want to make a positive impact on society and the planet. Please note that any candidates that approach CUPP directly will be forwarded to ADLIB for consideration. Inclusion and equality Here at CUPP, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best, and share in our journey for the long term. We're building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.
