Marketing Automation Analyst
3M
- Taguig City, Metro Manila
- Permanent
- Full-time
- Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based
- Create and execute basic email campaigns
- Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team
- Manage contact list uploads and segment health
- Track and report performance of marketing automation campaigns
- Build campaigns based off workflows designed by digital strategists and project managers
- Develop controls on all data inputs and outputs to drive data cleanliness
- Assist in plan development, tracking, and reporting of campaign performance
- Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
- Deliver performance improvements via ongoing testing and results to provide continued learning
- May be assigned to do Quality control of the MA Analysts’ output
- May be assigned to update MA’s briefing document
- Bachelor’s degree
- At least 1 year experience in any Marketing Automation platform
- At least 2 years working knowledge of HTML, CSS, and Adobe Dreamweaver
- Familiarity on Eloqua, Workfront, Salesforce, Excel and Microsoft Office Suite
- 1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies
- Demonstrated ability to manage concurrent projects
- Highly organized, good time management skills, and customer centric
- Ability to work both independently and as a team member as necessary
- Strong analytical skills and attention to details
- Strong command of English language