Digital Marketing Specialist
PROS
- София
- Permanent
- Full-time
- Formulated recommendations for Paid Search campaigns, SEO and ecommerce opportunities.
- Plan and execute paid search strategies including Display and Remarketing. As well as other channel as SEO and Direct
- Build-out of multilingual SEM campaigns: keywords, ad copy, ad extensions, etc.
- Execute build-out and implementation of promotions for paid search campaigns.
- Collect and manage all necessary data from client and third parties and constantly reevaluate data employed.
- Manage all aspects of web analytics related to Ecommerce and communicate relevant information to team members, executive leadership and cross-functional partners.
- Ensure all eCommerce initiatives are implemented across the different channels
- Execute experiments in collaboration with Client Managers.
- Work with Content Managers to enhance, translate and define opportunities to improve communication strategies through paid search and performance online marketing initiatives.
- Performing general research and analysis on digital marketing topics and challenges.
- Support development of tools and products to automate, enhance and scale paid search activities.
- Serve as digital marketing consultant and product expert in on-site customer training initiative.
- Keep abreast of current events, media trends and any target market industry trends that impact business.
- Manage engagement by aligning our strategies and activities with client’s overall business objectives (e.g. load factor, yield, and market share improvement by route in addition to CoS and revenue targets)
- Elevate sophistication of activities by shifting focus to deeper analysis while constantly streamlining tactical activities
- Hit all targets, deadlines, and goals, both those set internally as well as by client
- Execute all activities with 100% accuracy and delivery
- Contribute with new product development and process automation
- Actively pursue new knowledge (experiments, research, conference attendance) and new sources of data to enhance performance
- Contribute to process improvement concepts
- Understanding of and interest in the digital/online market.
- Willingness to work hard in an entrepreneurial, flexible environment.
- Strong analytical skills.
- Strong organizational skills and detail oriented.
- Strong writing and communication skills.
- Strong critical thinking and problem-solving.
- Comfortable working with new software tools – not afraid of new technology.
- Advanced experience with Microsoft Excel (Functions, Pivot Tables, V Look Ups, etc.)
- Solid understanding of how search engines work.
- Quantitative and/or Marketing background (finance, accounting, math, physics, engineering, computer science, etc.
- Advanced English skills required
- Experience in SEM, SEO
- Experience in Paid Search campaigns
- Experience with Google Search Console, Google Analytics, Google Tag Manager, and Google Optimize.
- Experience in Reporting tools like Tableau and Google Data Studio
- Experience with SEO tools such as Moz, Ahrefs, Advanced Web Ranking, Screaming Frog, and SEMrush.
- Experience in auditing websites for SEO.
- Python for data analysis