Category & Trade Marketing Manager
Molson Coors
- София
- Permanent
- Full-time
- Provides category expertise to Marketing, Trade Marketing, and Sales Teams; Analyzes category evolution and development opportunities at the channel level; Influences customer decisions by aligning their needs with company capabilities.
- Collaborates with sales to improve beverage category understanding, advises on new initiatives, and educates teams on market trends through analysis.
- Drives brand visibility at point of sale by leveraging market data and consumer insights to design, execute, and evaluate effective plans and activities for channels and customers.
- Accountable for superior planning and execution of promotional, POSM, and CAPEX investments at point of sale, driven by strategic thinking and deep understanding of customer, consumer, and market needs. Manages budget allocation, expenditure, and ROI tracking.
- Drives Customer marketing solutions for key customers and channels (ON/OFF/KA), managing Category Manager, Trade Marketing Managers, and Regional Trade Marketing Coordinators, POSM Specialist. Evaluates partnerships, ensures successful implementation, and integrates digital programs into the marketing agenda.
- Shapes top-notch, tailored activation platforms through CAPEX and promos, driven by deep understanding of shopper and market needs, fostering enduring partnerships and positioning us as a growth catalyst for customers.
- Nurtures a team of skilled category development and customer marketing managers, fostering expertise, integrity, and impactful results.
- 5 years of FMCG Sales experience, including in an international company with a leading category position.
- Expertise in building high-performance teams and fostering long-term partnerships with external clients.
- Strategic and conceptual thinker with strong leadership abilities.
- Proficient in defining channel strategies using customer, consumer, and shopper insights.
- Demonstrated success in driving company commercial agendas with clients.
- Skilled in change management, influencing, negotiation, problem-solving, and project management.
- Familiarity with digital platforms (e-commerce, e-retailers, banners).
- Excellent communication and presentation skills.
- People-first approach with strong communication skills.
- Bold and decisive leadership style.
- Accountability and problem-solving mindset.
- Continuous learner with a passion for contributing to strategy.
- Energetic, passionate team player who celebrates success.
- Inclusive culture that values diversity and innovation.
- Authentic heritage and opportunities for career growth in the beer industry.
- Challenging projects that enhance your skills.
- Competitive remuneration package with various benefits and perks.
- Sustainable focus on people and planet