Marketing Manager
SafelyYou
- San Francisco, CA
- Permanent
- Full-time
- Assist in the creation of an annual and quarterly marketing plan based upon core business objectives.
- Leading market research projects to better understand voice of customer
- Creation of marketing segmentation and personas to better identify target audience
- Oversees development and implementation of all marketing and advertising strategies to ensure steady market share growth, meet or exceed annual new product and category sales goals.
- Works alongside sales to drive customer engagement through communications, promotions and programs.
- Act as the lead POC for external brand agencies and consultants.
- Develop and execute campaign strategies to drive sales and brand awareness.
- Develop and manage an annual calendar inclusive of all marketing activity, deliverables, and deadlines
- Continuously gain market, customer and competitive insights
- Work closely with the Sales team on managing contacts and nurturing global leads, holding teams accountable to frequency and quality of communication using KPIs, dashboards and scorecards as needed
- Creation of training materials and conducts classes to educate sales, clinical and other necessary groups
- Monitor and analyze customer behavior and engagement, as well as industry trends in competitive marketing strategies to drive positioning and customer journey mapping.
- Manage relationships and projects with agencies, contractors, and internal contributors to successfully execute projects.
- Lead VOB initiatives, and work internally and externally to fully understand customer needs
- Build GTM and positioning plans for new and existing/evolving products and services
- Develop, test and implement brand messaging, campaigns and marketing materials
- Articulate product strategies and value propositions to internal and external groups
- Manage the assigned marketing budget with regular reporting to leadership
- Analyze the competitive landscape to pinpoint trends and opportunities
- Manage relationships and projects with internal and external contributors
- Partner closely with the entire marketing team to keep all marketing projects organized and on track
- Manage an overall marketing calendar including a variety of email campaigns, webinar series, blogs and other thought leadership, social media, videos, events, monthly themes, and other special initiatives and programs
- Develop project plans for marketing projects and assign tasks and timing of deliverables for internal and external team members as needed
- Oversee project timelines and project progression through various phases of development, documenting and supporting as needed, collaborating with associated team members on project and deliverable prioritization
- Facilitate input across departments on project deliverables and escalate roadblocks to appropriate individuals as appropriate
- Bachelor’s degree in marketing, design, or related
- 5+ years’ work experience in a marketing environment in a marketing management role.
- Experience developing and executing annual marketing plan and campaign strategies
- Project management capabilities, including ability to prioritize work and manage projects and tight deadlines.
- Experience and comfort level with managing creative agencies.
- Demonstrated digital marketing experience.
- Strong comfort level with reporting and presenting to leadership teams
- Strong Microsoft Excel, PowerPoint skills
- Professional, articulate, and comfortable interacting with internal + external parties
- Highly organized and detail oriented.
- Strategic, critical thinker with strong problem-solving skills
- Senior living industry experience
- Passionate about SafelyYou’s mission and our technology
- A high level of accuracy and attention to detail
- Excellent verbal and written communication skills
- Strong desire to learn, along with professional drive
- Passion for the marketing industry and its best practices
- Proactive about anticipating and addressing issues before they arise
- Strong organizational and time-management skills with the ability to deliver on multiple projects at a time
- Demonstrated ability to wear many hats, manage ambiguity, and apply problem-solving skills
- Excellent interpersonal skills, building and maintaining relationships
- Proficient with G Suite (Drive, Docs, Sheets, Slides), Office 360 (Word, Excel, Powerpoint), Monday.com (or similar project management tool such as Asana), HubSpot, and Slack
- Desire to explore, research, learn, adopt, and teach other technologies and tools as needed
- Friendly, fun, and collaborative addition to the team to motivate, encourage and support in all we accomplish together
- Hands-on, roll-up-your-sleeves, style
- Willingness to travel occasionally - up to 10% of the time - ideally with your own vehicle
- A mission-driven company culture
- Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, Vision and Life Insurance
- 401K Program
- Company laptop
- Monthly Education, Well-being & WFH stipends
- Unlimited PTO
- Growth Potential
- Company Retreats
- Medical & Family/Parental Leave