Senior Marketing Manager

• Develop and implement a comprehensive marketing strategy for the customer certification program, driving awareness, lead generation, and enrollment.
• Identify and analyze target audiences for the program, segmenting audiences for targeted messaging and outreach.
• Oversee the planning, execution, and optimization of multi-channel online campaigns, including email marketing, social media marketing, paid advertising, and content marketing.
• Develop engaging and persuasive marketing materials aligned with the program's value proposition and target audience.
• Analyze campaign performance data and make data-driven decisions to improve results.
• Craft and articulate a clear and compelling brand identity for the customer certification program.
• Develop and execute marketing strategies for in-person customer workshops, driving attendance and maximizing value for participants.
• Proactively collaborate with other departments, including the Email Marketing, Marketing Operations, Design, and Content teams, to ensure seamless execution of marketing initiatives.
• Work with external marketing agencies to drive, manage and optimize online marketing campaigns.

• Minimum 3-5 years of experience in marketing, with a proven track record of success in online campaign management and brand building.
• Strong understanding of customer journey mapping and target audience segmentation.
• Experienced in managing and optimizing PPC campaigns across Google Ads and Facebook Ads.
• Excellent data analysis and reporting skills, with experience using marketing analytics tools.
• Creative and resourceful, with the ability to develop engaging marketing materials and content.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Passion for customer education and professional development programs.

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