Paid Social, Senior Account Executive London, England
EssenceMediacom
- London
- Permanent
- Full-time
- Management of designated campaigns & accounts, including campaign pacing & campaign hygiene, as well as recommending and executing on improvements via optimisation.
- Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
- Ownership and management of your own markets and campaigns with the help of your line manager
- Responsible for producing campaign reports, including data inputting and providing insightful commentary and strategic recommendations for clients
- Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
- Managing campaign launches across all relevant channels (Meta, Snapchat, Pinterest, Tik Tok, Reddit and LinkedIn.
- Responsible for In-flight campaign optimisations
- Providing assistance and mentoring for new starters
- Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
- Assist with internal data maintenance, issue identification and solution development that your team conducts
- Responsible for sending external RFPs to publishers
- Proven experience (1-2 years) at Account Executive level in a Digital Media or Advertising role, specifically within Paid Social
- Experience in managing biddable media accounts across multiple brands
- Experience with planning and running paid social activity on Meta, Snapchat, Tik Tok, Pinterest, Reddit and LinkedIn
- Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
- Adaptable and able to flex with changes in prioritisation to meet new or changed goals (including re. developing new skills)
- Strong communication skills
- Strong organisational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns
- Good general knowledge of (and passion for) all areas of digital marketing and media
- Proven problem-solving skills and ability to think outside of the box for creative solutions
- Proficiency in Microsoft Excel and PowerPoint is a must
- Ability to assist and support other team members