Vice President, Business Development, Retail
The Trade Desk
- New York City, NY
- Permanent
- Full-time
- Take North America responsibility for representing The Trade Desk's growing retail category, including ownership of The Trade Desk's most strategic partnerships with retailers - liaising with C-Level stakeholders at both retail brand marketing organization, and their affiliated retail media, data and measurement business units
- Oversee an existing team of high-performing and experienced sales leaders -ten members currently
- Attract, develop, and retain talent to build and mentor a diverse team with the capabilities needed to achieve current and future growth objectives
- Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD's platform
- Collaborate with our data partnerships team to create a total solution that will drive data revenue
- Act as executive sponsor of strategic partnerships
- Develop a deep technical understanding of The Trade Desk platform, competitive positioning, and an informed view of the value chain within programmatic advertising
- Partner with high-level executives as part of a small, tight-knit business development team aligned towards growth of the retail business as a whole
- Create and drive a strategic plan to achieve revenue goals through existing business growth.
- Work cross-functionally with The Trade Desk's client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations
- Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)
- 15+ years experience creating and building differentiated relationships with retailers
- A wealth of experience in a platform-oriented business development or solution-selling role, ideally within the AdTech or MarTech industries
- An extensive record of delivery at a programmatic agency, client-side investment team, DSP, SSP, online publisher, ad network, or other online advertising role
- Working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand-side media investment and activation
- A proven track record of:
- Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals
- Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership
- Directly managing a partnerships or sales team