Digital Marketing Specialist

• British International Investment is the UK’s development finance institution, owned by the UK Government. We invest with the aim of solving the biggest global development challenges by investing patient, flexible capital to support private sector growth and innovation.
• We have 75 years’ experience successfully supporting the sustainable, long-term growth of businesses in Africa and Asia, and have recently expanded to invest in the Indo-Pacific and Caribbean.
• We invest to achieve impact and a financial return which is then reinvested for more impact. Over the past five years, we have committed £7 billion of new investments, with our net assets growing in value to approximately £8.1 billion. We are now invested in 1,400 businesses which directly employ over 950,000 workers and support many more. Over the next five years, we plan to grow further, and aim to commit around £9 billion of new investments over the period.
• Our current five-year strategy responds to the opportunities and challenges facing developing and emerging economies. To ensure our capital is used in the best way possible to meet these opportunities and challenges, it sets out three clear strategic objectives – to invest in productive, sustainable and inclusive development. These objectives mean an increased focus on climate finance, including investing in green infrastructure; on financing digital transformation; and on driving inclusive outcomes, including through diversity finance.
• In the last few years, we have expanded our presence in Africa and Asia by opening new offices in Bangladesh, Egypt, Kenya, Nepal, Nigeria, Pakistan, Ghana and Singapore, with further expansion planned.
• We take an entrepreneurial approach to investment. We think innovatively about ways to deploy our capital, attract, and mobilise other investors, and drive transformational impact.
• We are a team of over 600 and place immense value on diversity within our organisation.
• Read more about us and our strategy at

• BII’s Communications team is responsible for managing the organisation’s reputation, building and maintaining public confidence, and helping generate a welcoming operating environment – both internally and externally – to support the organisation as it executes its mandate and strategy.
• Our goal is to win hearts and minds in support of BII’s work and to inspire action – in support of making investments, building new partnerships or encouraging others to follow our lead.
• Our target audiences are broad. They range from UK stakeholders who hold us accountable; prospective and existing investees; broader in-market audiences; impact investors and responsible businesses; the Foreign, Commonwealth and Development Office (FCDO); to our own employees.
• Broadly we oversee communications strategy, media relations, digital communications, marketing communications, internal communications and reputation management.
• The successful candidate will be an experienced digital marketing and communications specialist. They must be comfortable operating at both a strategic and execution level. We are a small team of people who ‘do’ as well as think.

• Lead and manage BII’s existing digital presence and tools (including website, social media, and email marketing), as well as explore new channels and tools.
• Plan and execute digital campaigns that maximise engagement.
• Create and edit creative and engaging content. This includes visual, written, audio and video.
• Manage BII’s website presence. Develop strategies and tactics to maximise impact and engagement, keeping in line with best practice web standards.
• Act as a key contributor to our overall editorial schedule, including ideas on content development and timing and frequency of digital marketing and communication campaigns.
• Monitor social media agenda to spot opportunities for further engagement or issues management.
• Act as a digital communications champion to improve skills and confidence in the company, particularly to encourage employees to support our outreach.
• Develop regular content for the CEO’s social media channels and implement strategies to maximise engagement with these channels.
• Stay up to date with latest best practice, trends and new products in digital marketing and make recommendations of where we could improve.
• Measure the impact of our digital communications and develop plans based on results.
• Ensure all content is on-brand.
• Manage external agencies and budgets.
• Undertake any other projects as required by the Head of External Communications.

• Successful candidates will have a proven track record in digital communications and will bring fresh ideas for how we can communicate better and increase our digital engagement.
• They must be unafraid to bring fresh ideas, enthusiasm and a collaborative attitude, and be confident in dealing with colleagues, including senior professionals across the organisation.
• Experience in the financial sector, international development or investing for impact is desirable. An ability to spot political and / or controversial issues is a must.
• Alongside all this, we are looking for someone who cares about our development mission and will be able to relay that passion to our audiences.

• Proven experience of working in digital marketing and communications.
• Experience of devising and executing digital strategies and campaigns, using a variety of digital channels and tools.
• Ability to create high-quality, on-brand content both directly and by managing agencies to deliver more sophisticated content.
• Strong written and verbal communications skills – able to avoid jargon and write concisely and with clarity.
• Comfortable with systems / tools such as WordPress; Microsoft Dynamics; MailChimp; Google Analytics.
• Experience of creating designed content for digital use, including knowledge of Adobe Illustrator, Photoshop, InDesign, or similar.
• Degree level education or the ability to demonstrate equivalent level of knowledge and experience.

• Experience of video editing, including knowledge of Adobe Premiere Pro, or similar.
• Experience of audio editing, including knowledge of Adobe Audition, or similar.
• Knowledge of online advertising tools such as Google Adwords.
• Experience of digital community management and engagement.

• Impact-led, commercially rigorous
• Tenacious in the face of challenges
• Collaborative and caring

British International Investment