Consumer Product Insights Jr Manager - Reckitt Industrial
Reckitt Benckiser
- São Paulo - SP
- Permanente
- Período integral
- To drive insights based on a strong understanding of consumer behaviour and category dynamics translating into meaningful product measures enabling the R&D team to design products for maximum success on shelf and in home.
- To apply/execute best-in-class consumer research methods, and potentially implement new ones, to generate new insights into consumer unmet needs.
- Design, execute and manage quantitative and qualitative consumer research studies (i.e. focus groups, 1:1 interviews, ethnography, online surveys etc.), to produce actionable consumer insights and meet the required standards, project objectives and agreed timelines.
- To proactively identify and trial new consumer sensory research approaches and methodologies to gain and explore superior and emerging behaviours and insights.
- To build and manage efficient and productive local, consumer or employee panels to give the Reckitt community access to consumers in the relevant regions.
- Prototype evaluation and proof of performance feedback.
- Exploratory and qualitative methodologies for deep diving of unmet consumer needs.
- Sensory evaluation of developmental or marketed products.
- To identify, form and manage productive relationships with appropriate third parties with value added external consumer capability.
- To ensure that all consumer work complies with Consumer Research codes of best practice and that data protection requirement are adhered to.
- To promote and maintain a safe working environment through compliance with established company and regulatory policies.
- To actively participate in the development and implementation of best practices across the CPI team.
- Develop sensory capability in Raposo Tavares site, together Fragrance team.
- To act as the SME of consumer research and sensory methodologies for the CPI team.The experience we're looking for- BS/BA degree in a related science/engineering, or PhD in a related science.
- Significant experience within FMCG product categories where consumer science makes up an important part of product development.
- Strong experience and background in a key Consumer Product Insights field including designing and conducting qualitative and quantitative consumer research studies (CLTs, HUTs, FG, interviews, workshops, co-creation, data correlations).
- Able to effectively translate technology opportunities into winning consumer propositions. The drive to take an idea from conception through to realization.
- Experience in insight generation and deep consumer understanding, consumer segmentation and concept development amongst others, working closely with external partners to deliver.
- Ability to integrate sensory and consumer methods into research plans, integrate data and draw conclusions that could generate motivating concepts in line with brand strategy.
- Experience presenting to small/medium groups (
20) and senior management.
- Fluent English skills.What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.