Content Marketing Specialist - Student Housing
University Partners
- Dallas, TX
- Permanent
- Full-time
Leasing with overall content creation and marketing strategy across the University Partners property portfolio and the Corporate brand.RESPONSIBILITIES AND DUTIES:
- Work with Leasing and Marketing team to develop and execute content strategy aligned with the
- Content calendar creation and selection of appropriate channels for distribution
- Produce high-quality engaging content across various formats including but not limited to articles, case
- Manage corporate social media profiles to increase brand awareness and engagement.
- Monitor property social media channels and website content alongside the Strategic Marketing Manager
- Plan and execute email marketing campaigns to nurture leads, promote property content, and engage
- Identify opportunities for content distribution and promotion through channels such as industry
- Ensure consistency in brand messaging, tone, and voice across all content channels. Uphold brand
- Work closely with different departments including operations, asset management, and business
- Complete special projects as assigned by the executive team
- Ensure compliance with all University Partners Policies and Procedures
- Bachelor’s degree preferred
- 2+ years of experience in student housing or related real estate marketing fields
- Graphic design experience preferred
- Candidate needs to be coachable, enthusiastic, creative, flexible, display strong technical aptitude, detail