Associate Brand Manager
Perrigo
- Grand Rapids, MI
- Permanent
- Full-time
- Competitive Surveillance & Reporting: Lead monthly performance reporting based on consumption data. Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed.
- Omnichannel Media Planning: Work directly with retained agency partners to ensure robust media planning is in place across media channels.
- Campaign Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
- Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online Shopper strategy to support customer specific business objectives and merchandising plans.
- Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs.
- Creative Approval and Trafficking: Manage the approval of campaign creative with Regulatory and Legal teams. Gather feedback and share with creative partners. Work with creative partners and media partners to traffic all media appropriately.
- Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc.
- Typically, a Bachelor's degree in Business, Marketing or a related field is required. Master's Degree/MBA preferred.
- Typically, 4+ years of experience is required. 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
- Must be comfortable working in a fast-paced environment and have the ability to prioritize and complete tasks efficiently.
- Requires demonstrated ability to support established business plan.
- Must have excellent project and time management skills.
- Requires strong verbal and written communication skills.
- Requires the ability to influence without authority internal teams.
- Comfort with ambiguity and uncertainty. Ability to navigate unfamiliar situations and can handle organizational pivots.
- Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.