Director, Analytics
Publicis Collective
- Chicago, IL
- $162,000 per year
- Permanent
- Full-time
- Provide strategic thought-leadership to senior client stakeholders and cross-functional partners by designing, prioritizing and executing strategic projects to improve marketing performance
- Lead development of analytics solutions to address client’s business and marketing needs
- Work as part of a cross-functional team to understand business and marketing objectives and develop integrated marketing solutions and approaches to meet those objectives and improve marketing performance
- Provide cross-agency data and analytic leadership across task orders to continuously drive collaboration and consistency across team
- Generate and communicate clear, compelling data analysis in a clear and insightful narrative with actionable insights to ensure data is easily accessible and insightful
- Enhance and improve measurement and analytics frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase market performance
- Collaborate across a broad range of agency stakeholders including, media, strategy, operations and data science, for development and refinement of capabilities.
- Drive the use of analytics forward thinking across the organization and the evolution of our reporting infrastructure by adopting cutting-edge technologies and best practices
- Identify new trends, technologies, and solutions in the marketplace, and within Publicis Groupe, around digital marketing measurement and development of business plans to address client needs and innovation opportunities
- Drive education around the relationship between advertising investment/activity and client’s long-and short-term business growth
- Scope and oversee design and execution of outcome-based measurement approaches that fuel short and long-term business goals
- 8 to 10 years of experience in interactive marketing and/or business consulting using data to drive marketing recommendations and decision-making
- 4+ years of client facing/consulting experience
- Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
- Proven ability to partner cross-functionally and develop strong, impactful client relationships
- Extensive digital expertise including digital marketing measurement and associated data and technology platforms
- Strong knowledge of one or more analytics disciplines including CRM, Predictive Modeling, Marketing Mix Modeling and Attribution, Experimental Design, and A/B Testing
- Ability to quickly evaluate complex client issues and demonstrated experience in solving client’s business challenges with analytics solutions
- Excellent communication skills including the ability to influence senior decision makers within agencies and external stakeholders
- Excel in conveying technical and complicated statistics concepts to non-technical audiences
- Able to demonstrate thought leadership around brand and performance marketing and data-driven marketing strategy.
- Deep understanding of how to use digital media and emerging channels to drive brand growth, customer acquisition, retention, and ROI
- Actively participate and contribute to the evolution of the analytics value proposition within and across the agency
- Highly adaptable, works well in an environment of change, and has ability to work well and lead autonomously in a fast paced entrepreneurial environment
- Ability to manage multiple projects/brands/direct-reports simultaneously and deliver work with excellence
- Experience in mining data to extract and synthesize information into actionable insights