International Marketing Specialist

• Bachelor’s degree in marketing, International Business, or a related field.
• 10+ years of experience in international marketing (agricultural or manufacturing industry beneficial).
• Proven track record of successfully launching new products in global markets.
• Exceptional written and verbal communication skills, including the ability to present complex information in a clear and compelling manner.
• Proficiency in digital marketing tools and analytics to measure and optimize campaign performance.
• Strong cross-cultural awareness and the ability to adapt marketing strategies to local market needs.
• Fluency in English and at least one other language relevant to target markets.
• Willingness to travel internationally to support marketing initiatives.
• Understanding of the agricultural and steel processing industry landscape.

• Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product lines.
• Develop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activities.
• Create localized and culturally relevant marketing content (e.g., website, product collateral, social media) for diverse global audiences.
• Manage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international markets.
• Coordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activities.
• Analyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategies.
• Serve as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customers.
• Attend and represent the company at relevant industry events, trade shows, and conferences in target markets.
• Collaborate cross-functionally with product development, operations, and customer service teams to ensure seamless new product launches.

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