Paid Media and Social Specialist
Gi Group
- București
- Permanent
- Full-time
- Bachelor's degree;
- 3-5 years of experience in Digital Marketing;
- Comprehensive background in SEO and Google Ads campaigns strategies and tactical execution;
- Significant experience in working with social media channels;
- Extensive capabilities in paid social ads (mainly LinkedIn);
- A/B testing experience, multi-variant testing, targeting, re-targeting;
- Strong capabilities in process development, agency management, and project management;
- Ability to drive a strategy through relationships, influence, data, and strong communication skills.
- Determine SEO and SEM requirements, provide recommendations and strategy and ensure implementation, driving engagement to the SPS web pages with measurable ROI;
- Oversee, manage, implement, and optimize various types of Google Ads and Linkedin campaigns. Develop campaign assets: ad copies, define keywords to target, audiences, create remarketing lists;
- Creates the social media strategy, to increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram;
- Ensures brand consistency on social media channels by working with various stakeholders such as: Field Marketing, Integrated Marketing, Product marketing, PR;
- Provides training and guidance to marketing team members on best practices and social media campaign strategy implementation;
- Develop paid digital marketing strategies, defining budgets and estimating results;
- Support and ensure marketing campaign correct tracking (track web conversion elements, track the efficiency of various traffic sources and the user behaviour);
- Analyse and interpret digital data to develop insights and improvement recommendations;
- Manage process, agency relationships, and business stakeholder expectations.
- Multiple career development opportunities;
- Meal vouchers;
- Attractive salary package;
- Possibility to work from home, 2 days/week.
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