Market Research Analyst
University of Bath
- Bath
- £37,099-44,263 per year
- Permanent
- Full-time
- Leverage quantitative and qualitative research to inform strategic marketing and communication strategies, enhancing the University's competitive edge.
- Provide critical market insights to support the development of new academic programmes and optimise marketing efforts, ensuring alignment with market demands and stakeholder needs.
- Enjoy a collaborative environment where your expertise in marketing research, data analysis and insight generation will drive informed decision-making at all levels, including senior management.
- Substantial experience in marketing research and market analysis.
- Proficiency in both quantitative and qualitative research methodologies, from planning and implementation to analysis and reporting
- Experience using Microsoft office tools, especially Excel
- Demonstrable analytical and critical thinking, effective teamwork, and the capacity for autonomous work
- A strong ability to prioritise, manage projects efficiently, and respond effectively to competing demands
- Customer-focus with a keen interest in embracing new technologies and methodologies for continuous learning and improvement
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