Market Research Analyst

University of Bath

  • Bath
  • £37,099-44,263 per year
  • Permanent
  • Full-time
  • 15 days ago
About the roleWe have an exciting opportunity for a Market Research Analyst to join the Marketing team.This is a pivotal role shaping the future of student recruitment and programme development through cutting-edge market analysis. In this dynamic position, you will:
  • Leverage quantitative and qualitative research to inform strategic marketing and communication strategies, enhancing the University's competitive edge.
  • Provide critical market insights to support the development of new academic programmes and optimise marketing efforts, ensuring alignment with market demands and stakeholder needs.
  • Enjoy a collaborative environment where your expertise in marketing research, data analysis and insight generation will drive informed decision-making at all levels, including senior management.
This role is a unique opportunity to contribute to the University's reputation for excellence, while continuously advancing your skills in a supportive and forward-thinking setting.About youOur ideal candidate will have:
  • Substantial experience in marketing research and market analysis.
  • Proficiency in both quantitative and qualitative research methodologies, from planning and implementation to analysis and reporting
  • Experience using Microsoft office tools, especially Excel
  • Demonstrable analytical and critical thinking, effective teamwork, and the capacity for autonomous work
  • A strong ability to prioritise, manage projects efficiently, and respond effectively to competing demands
  • Customer-focus with a keen interest in embracing new technologies and methodologies for continuous learning and improvement
Further informationThis position is full-time (36.5 hours) per week permanent basis, but we're flexible and open to discussing reduced hours or job-sharing arrangements to ensure continuous full-time coverage. If you're interested in this role on a part-time or job-share basis, please indicate so on your application form. Additionally, feel free to discuss your preferences during the interview. We value flexibility and are open to exploring potential opportunities with you.For informal queries please contact Takashi Yonenaga, Head of Business Insight, at . Please ensure you submit your application through our website.£37,099 to £44,263. Grade 7

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