Programmatic Account Director London, England
GroupM
- London
- Permanent
- Full-time
- Deep knowledge we have of our clients' business
- Confidence to challenge what's gone before
- The support to go further than we thought possible
- Build effective media plans to organize campaign actions and goals
- Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.
- Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting global hub, executives, and managers, across your clients.
- Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.
- Build strong, effective relationships with clients maintaining relationships of trust and respect
- Demonstrate an understanding of the media and technology developments that influence our client's business.
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
- Understand the products and solutions that could be relevant for clients that have been developed within the group.
- The ability to motivate and train individuals, being a key stakeholder in the development of junior staff.
- To support and nurture junior & global hub employees, ensuring their training and development needs are constantly evaluated and fulfilled.
- Clearly outline tasks and objectives with the Programmatic Associate Director, with specific deliverables and timelines for progression.
- Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency PR and communications.
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Maintain standards and process throughout the end-to-end campaign lifecycle
- Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers
- Passionate about programmatic activation and driving continued excellence.
- Proven experience in programmatic multi-channel campaign activation and management.
- Confidence in core trading platforms, DV360. TTD and Amazon
- Confidence in ad serving technologies with experience in troubleshooting tags
- Ability to establish and maintain effective relationships both internally and externally.
- Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
- Ability to develop and execute comprehensive testing roadmaps in the Programmatic space - audience, media, creative
- Ability to lead and manage a hybrid team located in different markets
- Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.