Marketing Campaigns Manager
Michael Page
- York
- £35,000 per year
- Contract
- Full-time
- Plan, develop and deliver our B2B events schedule. Including face to face exhibiting and digital webinar events.
- Explore and identify new event opportunities to increase brand awareness, exceed lead generation targets and deliver business growth within agreed budgets.
- Project manage our B2B exhibitions and events schedule from beginning to end including stand design and build, on-stand activity and deployment. Ensure continual improvement in terms of brand, message, process, communication effectiveness and cost.
- Develop and deliver lead follow up activity using Pardot, our B2B marketing automation platform to develop and execute high performing lead nurture programmes that drive engagement. Implement effective lead scoring/grading processes to deliver quality leads for the sales team to convert.
- Work closely with external agencies and other stakeholders to produce effective marketing material that supports sales conversion.
- Regularly monitor management information and campaign results providing updates to relevant stakeholders.
- Experience of working on event marketing in the B2B sector
- Strong understanding of traditional and digital marketing tools.
- Exceptional communication and organisational skills.
- The ability to liaise with stakeholders both external and internal
- Pension scheme.
- The opportunity to work in a meaningful sector making a difference in people's lives.
- A supportive team environment with room for professional growth.
- Hybrid working