Regional Marketing Manager
Prysmian Group
- Singapore
- Permanent
- Full-time
- Works with Global team, deliver strategies for all marketing plans, including demand generation plan, portfolio management, marketing campaign, Digital marketing, Communication and Creative
- Develop marketing and business communication tools (company profile/presentations, videos) for the assigned area;
- Design and facilitate corporate and business events (customer meetings, tradeshows, participation to congresses).
- Create and deliver local customer and marketing initiatives and programs (technical seminars).
- Develop and deliver of magazines/newsletters targeted at all trade media stakeholders: commercial/customers, institutional, financial, etc.
- Coordinate and evaluate external suppliers for ensuring the delivery of the assigned promotional material and events. * Leads Go to Market Definition; Plan, design, and conduct market assessment to define go to market by Product/application/channel.- Oversees Product Policy & positioning: Provide pricing guidelines by Market/channel/product/application in line with go to market target supported by PM´s.
- Ensures Market intelligence; Competitors monitoring and Value proposition definition: Support design and implementation of management tools to support market intelligence and pricing activities. * Support internal and external designers, printers and other providers through every stage of artwork development as required (concepts, proofs, press checks, final print etc)
- Track and maintain the effect of online promotion activities, and perform data analysis on the published content to complete various evaluation indicators.
- Reporting on marketing data and industry trends for each Business Unit.
- Employer Branding: ensure fulfillment of targets set and be a driver and coordinator with country marketing and HR.
- Coordinate the Trade Marketing Strategy across a portfolio of brands in cooperation with Sales and Marketing Managers in OSEA Region.
- Ensure that the trade marketing and promotion plan are executed across the region.
- Set a plan for regular press release and communication to local media in cooperation with local Marketing.
- Drive brand awareness across various categories and products.
- Be a champion in creating trade marketing plans for individual products and product ranges.
- Support internal and external stakeholders to ensure projects and Sales support activities are completed to specifications and deadlines.
- Align any Trade Marketing activity to ensure best in class quality and cost effectiveness with internal/external designers and suppliers. Where applicable, coordination of legal requirements for consumer or trade promotions.
- Coordinating the creation and delivery of marketing materials and content.
- Ensure brand and company point of sale items for core and promotional items remains relevant and up to date and manage inventory.
- Attending and presenting at trade shows and events on behalf of the business.
- Partner and build relationships with Sales teams across the Region
- Lead trade promotions as agreed and ensure they remain on brand strategy, managing where appropriate legal requirements and report on effectiveness.
- Understand market needs through a comprehensive market analysis and identify new potential products for the local market. Proactively seek for customer validation through existing/new sales channels.
- To handle special tasks assigned by management.
- Minimum 10-year experience in sales & marketing field, preferably in Manufacturing industry.
- Computer literate
- Skillful in English speaking and writing report in English.
- Strong logical and analytical skill and strategic planning
- Result-oriented, high degree of responsibility, able to work independent.
- Excellent interpersonal and problem-solving skills.
- Manage sales activities and business growth in the area of responsibility by working closely with customers on both demand creation and fulfillment.
- Strong managing complexity, good leadership skill, self-motivated, result-oriented, and creative thinker.