Digital Brand Manager
Prosperity
- Co Dublin Cork
- Permanent
- Full-time
- Drive digital and social media advertising strategy across online channels including all social platforms, online display, and digital partnerships to meet brand objectives and business goals.
- Lead digital-first advertising campaigns, ensuring the organisation’s consistent presence across all digital touchpoints and formats to drive engagement.
- Evolve and execute social media strategies, enhancing brand visibility and engagement, while converting content marketing journeys into online leads and sales.
- Identify and maximize conversion moments and lead generation opportunities through effective remarketing techniques.
- Utilize tracking, measurement, and digital attribution methods to set KPIs and analyze campaign results.
- Stay updated on consumer, competitor, and digital landscapes to continuously inform strategic direction and enhance online presence.
- Research social media trends and design tools, providing industry knowledge and recommendations.
- Oversee social media accounts, engaging with comments and boosting the brand online while supporting exceptional customer service.
- Collaborate with the Conversion Optimization Specialist to track online campaign performance.
- Set stretch KPIs for digital and social media campaigns, analyzing and reporting on content success to inform future strategies.
- Effectively communicate digital and social media best practices, emerging trends, and campaign effectiveness internally.
- Up-to-date knowledge of industry best practices and emerging trends in digital marketing and branding.
- Minimum 2-4 years of experience in social media, community building, or other relevant digital roles.
- Proven ability to collaborate across cross-functional teams to develop top-notch social media strategies that meet objectives.
- Strong grasp of digital marketing principles, social media platforms, and emerging trends.
- SEO experience and proficiency in performance content.
- Experience in tracking, measurement, digital attribution, and setting KPIs for campaign evaluation.
- Strong analytical and problem-solving skills, with a focus on data-driven recommendations.
- Attention to detail and adherence to brand and format standards.
- Creative mindset for delivering engaging digital content aligned with brand goals.
- You are a great communicator with the ability to influence stakeholders and partners alike.
- Bonus: Experience with health and/or sponsorship content.
- Bonus: Experience in a regulated environment.