Marketing Manager
Family Inceptions
- Suwanee, GA
- Permanent
- Full-time
We are inviting an innovative and skilled Marketing Manager to join our team. This role requires a unique blend of strategic thinking, creativity, and execution skills to manage and enhance our marketing across various channels and platforms.Who We Are:
At Family Inceptions, we're in the business of making families happen through third-party reproduction. We’re known for doing things with a lot of heart, care, and cutting-edge approaches. If you’re passionate about creating stories that matter you might just fit right in.Key Responsibilities:
- Strategic Marketing Development: Craft detailed marketing plans (monthly, quarterly, and annually) in collaboration with both internal and external marketing teams.
- Customer Engagement: Enhance the customer experience through targeted segmentation, advanced marketing automation, and personalized engagement strategies.
- Content Oversight: Direct our communication efforts, including the management of newsletters and social media.
- ROI Analysis: Evaluate the effectiveness of our marketing campaigns and refine strategies based on performance data.
- Campaign Management: Lead traditional marketing initiatives such as print, events, and public relations to enhance our brand visibility.
- Market Research: Continuously analyze market trends to inform and adapt our marketing strategies.
- Budget Management: Manage the marketing budget to maximize impact and achieve strong return on investment.
- Collaboration and Reporting: Foster strong relationships with team members and partners, providing regular updates on campaign progress and insights.
- A minimum of a Bachelor’s degree in Marketing, Communications, or related field.
- At least 5 years of experience in a marketing role with proven experience in integrated marketing strategy development and execution.
- Experience in the healthcare, fertility, or related industry is required.
- Strong understanding of digital marketing tools and techniques, including content management, social media, SEO, and analytics.
- Outstanding communication, interpersonal, and presentation skills.
- Ability to think creatively and innovate.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Hybrid Role: The flexibility of a hybrid work schedule, blending in-office collaboration with the convenience of working from home.
- Annual Base Salary: Based on Experience
- Full Package: We offer a full suite of benefits including 401K matching, comprehensive health coverage, and generous paid time off.