Customer Experience Lead
McDonald's
- Diegem, Vlaams Brabant
- Vast
- Voltijds
In this role you will deepen connections with key audiences to deliver a culturally and personally relevant experience both online and offline. You will be part of an award winning network of global marketers, translating iconic brand assets to locally relevant messages, activations, and conversations with our customers.As Customer Experience Lead, you will:
- Collaborate with Customer Engagement Team and Brand + Menu Strategy Leads to bring strategic priorities to life at the restaurant and via CRM channels.
- Map the customer journey linked to strategic priorities and campaigns to deliver on team objectives.
- Develop and deploy retail plans based on growth strategy throughout the year, considering opportunities by category, daypart, and order channel.
- Strengthen customer relationships through CRM monitoring and tool optimization.
- Partner with Campaign Lead and Media + Digital Lead to develop 360 campaigns.
- Steward agency partners toward delivering timely, high-quality work leveraging 1 McDonald’s Way of Marketing Principles.
- Monitor competitive activity and market trends to find opportunities and generate creative ideas.
- Strong passion for customer experience and strengthening brand relationships
- 5 years of proven experience in marketing roles – preferably with digital marketing experience including CRM strategy development and execution-, with a track record of successful campaigns and projects
- Experience supporting teams and collaborating across internal and external stakeholders
- Ability to track and juggle multiple tasks and deadlines across various touchpoints
- Highly organized with a process-driven mindset
- Proficiency in English, Dutch and French is essential
- Highly collaborative and expert communicator
- Takes initiative and finds creative solutions
- Great adaptability and resourcefulness
- Relentless curiosity about the McDonald’s customer and business
- Courageous with great sense of conviction
- Learning mindset to keep pace with the ever-evolving marketing landscape
- The freedom to organize your work around your private life, including up to 2 days/week of homeworking;
- A salary package including extralegal advantages like an (electric) company car and best in class group insurance;
- 30% discount on all McDonald’s products just for you;
- Working for an innovative and people-oriented Belgian SME, backed by a strong and leading multinational brand