Sector Marketing Manager
Elevation Recruitment
- Wakefield
- £39,186-42,403 per year
- Permanent
- Full-time
- Local Government Pension (WYPS)
- Family friendly policies
- Generous holiday allowances
- Cycle to work scheme
- Employee Assistance Programme
- Salary sacrifice car scheme
- Access to Occupational Health Service
- Discounted sports and leisure memberships
- Health care plans
- Commitment to staff development and training
- Direct reports - 1 (Content Marketing Officer).
- Accountable for contributory impact on the contractual rebate of £5m.
- Contribute to commercial sales of £115m Marketing budgetary spend of £200-300k.
- Monitoring progress and identifying and reporting exceptions and deviations from plans, timelines, and budgets.
- Responsibility for increasing market share and achieving KPIs, working closely with senior teams to develop and deliver winning plans.
- Line Management of Marketing Content Officer.
- Day-to-day ownership and end-to-end development and management of public sector marketing content and campaigns, costs and timelines.
- Day to day management of internal and external supply partners covering: design, artwork production.
- Responsibility for enhancing supplier relationships, delivering new revenue streams from digital merchandising, and creating supplier sales and marketing plans that maximises both sales growth and volume rebate opportunities.
- Drive competitive intelligence initiatives across the organisation, gathering and analysing data on industry trends, competitor activities, and market dynamics to inform strategic decisions. This role plays a crucial part in ensuring our digital marketing efforts remain ahead of the curve and aligned with market demands.
- Extensive marketing planning to support delivery of the organisation strategy.
- Full marketing responsibility for the education sector including forecasting, planning timelines to ensure marketing objectives met and business growth delivered.
- Extensive cross-functional planning trading/procurement, sales, customer services, operational delivery to ensure effective marketing development.
- Ability to react to ad-hoc requests from senior/strategic marketing colleagues, whilst ensuring progress against the sector strategy is not compromised.
- Develop and implement marketing strategies and policies for the wider public sector in conjunction with the Senior Marketing Manager and overall organisation strategy.
- Responsible for developing, planning, executing, and measuring best-in-class marketing activity across multiple channels to drive engagement and retention of our customer base, as well as attract new customers.
- Develop and continuously improve plans and tactics to boost the organisation's reputation in your sector and drive qualified traffic to the website.
- Implement best practice in marketing to provide the sector team with an excellent capability that is both efficient and provides sufficient capacity for long-term growth.
- Champion and lead a digital-first approach in your sector to support business growth of the organisation.
- Oversee the development of valuable and engaging content for the website, blogs, and key publications that attracts and converts our target groups - take ownership of the bank of content for your sector, ensuring content fits with brand guidelines.
- Closely monitor customer and competitor activity for your sector, as well as marketing performance, to ensure marketing plans are maintained and adapted to the changing landscapes.
- Lead on the direction of marketing content and opportunities for developing engaging content that resonates with our sector customers and drives leads and revenue.
- Responsible for ongoing development and success of email marketing campaigns, including end-to-end management from planning through to email build, delivery, reporting and continuous improvements to the email programs.