Senior Brand Manager- Shave
Harry's
- New York City, NY
- $118,000-147,500 per year
- Permanent
- Full-time
- Partnering with the Brand Director to define and execute a long-term brand strategy to position Harry's as the leader in the shave category, driving brand awareness and customer loyalty
- Developing and implementing innovative 360 Go-to-Market strategies that align with the brand's vision and key business objectives, with a strong emphasis on market differentiation and positioning
- Leading the commercialization and in-market launch of our upcoming innovation
- Analyzing business trends and consumer insights to proactively adapt and optimize marketing strategies, identifying opportunities for significant brand growth and increased market penetration
- Overseeing the future innovation roadmap from concept to execution, fostering cross-functional collaboration, creativity and operational efficiency
- Determining the pricing, promotional and positioning strategies for both existing businesses and strategic innovation
- Owning the marketing calendar including defining key messaging and tentpole moments and partnering with the Integrated Communications team to drive execution across channels
- Serving as the brand steward for your category ensuring consistent brand messaging and visualization across all retail and digital platforms
- Owning the budget for your category and ensuring resources are strategically allocated to maximize ROI and support priority projects
- Providing strong input into both DTC and retail plans and partnering to build compelling sell stories and commercial strategies that will scale the business
- Bachelor's degree required; MBA a plus
- You have 6+ years of experience in brand management preferably within Consumer Goods
- You have a true ownership mindset with a bias for action & thrive in a fast-paced environment
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
- Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
- Strong analytical skills and experience with consumer insights, market research, and trend analysis
- Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
- Ruthless prioritizer: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand KPIs
- Collaborator and strong cross-functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership.
- Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business
- Reporting into Director of Brand Management
- You will work with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal, and more.
- Medical, dental, and vision coverage
- 401k match
- Equity in Harry's
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
- Required
- Will not be accessible to anyone making hiring decisions with respect to this role
- Will have no bearing on your application or candidacy