Content Manager
Investec
- London
- Permanent
- Full-time
- Drive an impactful thought leadership program and ensure its ongoing delivery.
- Stay informed about competitor and best-in-class activities, identifying tools to enhance content delivery and insights.
- Identify and create content appropriate for Investec's client personas and revenue growth goals, both at business (B2B level) as well as, on a less frequent, basis for IBP (the corporate bank).
- Identify, source and manage the best content partners for Investec to work with, supporting their understanding of Investec, its brand and tone of voice
- Collaborate with creative teams and agencies to bring concepts and ideas to life.
- Provide insights into the types of content that work on various social and digital platforms.
- Work closely with the data analytics team to set performance metrics, track and calculate content ROI and identify optimisations and opportunities during campaigns and for continuous improvement
- Collaborate with Marketing Leads to gain in-depth knowledge of client personas and create content appropriate for their needs.
- Ability to blend brand and product strategies into cohesive and interesting content.
- Financial services experience, preferably in corporate, investment, or private banking content roles.
- A creative approach and strategic mindset in generating content in various formats to engage target audiences
- Strong relationships with content agencies and the ability to maximize agency output.
- Excellent communication, written communication and interpersonal skills.
- Experience with content management systems and analytics tools.
- Working knowledge of on-page SEO and copy editing.
- Strong organizational and project management skills with a commitment to meeting deadlines.
- Ability to articulate and present thoughts to a non-technical audience.
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