Overview The Digital Marketing Trainer/Counselor plays a crucial role in the organization by providing training and guidance to individuals looking to excel in the field of digital marketing. This role is instrumental in shaping the careers of aspiring digital marketers and enabling them to acquire the necessary skills and knowledge. Key responsibilities Developing and delivering digital marketing training programs and workshops. Assessing the skill levels of trainees to customize training plans accordingly. Providing mentoring and counseling to trainees regarding digital marketing career opportunities and paths. Designing and updating training materials, presentations, and resources. Monitoring and evaluating trainees' progress and providing constructive feedback. Keeping abreast of industry trends and best practices in digital marketing. Collaborating with the marketing team to ensure training content aligns with company goals. Conducting workshops on various digital marketing domains, such as SEO, SEM, email marketing, and social media marketing. Assisting trainees in developing digital marketing strategies and campaigns. Utilizing analytics tools to measure trainees' performance and optimize training methods. Participating in industry events and webinars to enhance subject matter expertise. Supporting the marketing team in creating and executing digital marketing campaigns. Providing one-on-one career counseling and guidance to trainees. Contributing to the development of new training programs and courses. Collaborating with external partners and industry experts to enhance training offerings. Required Qualifications Bachelor's degree in Marketing, Communications, or related field. Proven work experience in digital marketing and training/coaching roles. Professional certifications in digital marketing, such as Google Ads, Facebook Blueprint, or HubSpot Academy. Excellent understanding of digital marketing tools and platforms, including Google Analytics and SEO tools. Demonstrated expertise in creating and executing successful digital marketing campaigns. Strong communication and presentation skills. Ability to create engaging and effective training materials. Experience in mentoring and guiding individuals in their career development. Up-to-date knowledge of the latest digital marketing trends and strategies. Analytical mindset with the ability to translate data into actionable insights. Passion for continuous learning and staying updated with industry advancements. Ability to work independently and as part of a team. Strong organizational and time management skills. Experience in counseling or career guidance is a plus. Flexibility to adapt to evolving training needs and industry changes. Skills: digital marketing,training,analytics