Digital & Social Media Marketing Specialist
- Dubai
- Permanent
- Full-time
- Develop, and implement high quality digital, organic and paid social media campaigns to increase brand awareness, website traffic and quality lead generation.
- Create and manage integrated channel content and campaigns – social media, display, email, SEO and pay-per-click (PPC) and meta search.
- Maintain social media accounts such as Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube and LinkedIn.
- Track campaign performance; prepare and present social media analytics reports measuring performance, engagement, web traffic, PPC, SEO and SEM.
- 4+ years’ UAE experience in a B2C social media, content and performance marketing role.
- Capabilities in driving promotional web campaigns with strong knowledge of design, messaging and functionality to improve digital content and customer engagement.
- Competitive research, audience segmentation and targeting, A/B testing and analysis to measure campaign effectiveness; optimized for search engine and user experience to increase conversion rates.
- Google Analytics, Facebook Insights and other analytical tools to measure ROI vs KPIs.
- Experience in performance marketing and Adobe Photoshop is a strong advantage.
- Video production including recording and editing for use on social media platforms is a strong advantage.
- Currently living in the United Arab Emirates – must be able to live and work in Dubai.
- Native English speaker with fluency in English.
- Excellent interpersonal and presentation skills
- Bachelor’s degree
- Google Analytics certification is mandatory.