Senior Online Merchandiser
Apricot
- London
- £40,000 per year
- Permanent
- Full-time
- Grow online sales through maximising conversion, site traffic and ATV.
- Analyse and optimise all online customer journeys and cross-device conversion.
- Investigate & help resolve any issues affecting the interaction of the ERP & BM.
- Continually seek to prevent and remove any blockers to sale.
- Continually review platform and product performance, recommending and implementing optimisations such product recommendations and searchandising.
- Implement bi-weekly homepage design updates across all online channels, in line with marketing emails and sitewide operations.
- Report and analyse weekly trade reports and implement weekly quick-wins.
- Analyse and report on competitor activity, including offers and social media.
- Work closely with third-party service providers to develop the platform
- Manage affiliates and paid shopping campaigns through collaboratively working with third-party providers and in-house Marketing team
- Create, develop and implement strategies to increase online sales in the UK and internationally
- Currently working as an Online Merchandiser with at least 4 solid years of experience working in retail ecommerce
- Intermediate to advanced user of the Salesforce ecommerce platform
- Experience of email marketing platforms such as dot digital or bloomreach
- Intermediate to advanced user of MS Office suite, particularly Excel, Outlook and Word
- Intermediate to advanced user of Google Analytics or Adobe SiteCatalyst
- Positive attitude and ability to work collaboratively
- Proactive & driven to ensure the online business is maximised to its full potential
- A solid understanding of or experience in womenswear retail is preferred.
- Clear and effective communicator, comfortable presenting to all levels within the business
- Able to adhere to tight deadlines and able to react to evolving priorities
- Demonstrable knowledge of payment gateways (eg: Barclaycard, PayPal, Clearpay) regarding checks and issues
- Previous experience of working with with managers and support teams at logistical partners (eg: Collect+, DPD, Royal Mail)
- Previously worked with affiliates, Google AdWords, and other digital marketing channels
- Experience of Fashion Master retail or other stock management platforms
- Experience of the Awin, Ve (or similar) affiliate marketing platforms
- Working knowledge of managing and working with 3rd party service providers
- Working knowledge of FTP services (FileZilla would be beneficial)
- Basic knowledge of Adobe’s design suite; particularly Photoshop
- Experience of Bing and Google Maps and Webmaster toolsets
- Auto enrolment pension
- 50% off employee discount
- Casual dress