Marketing Manager (JR100887)
Clarion Events
- London
- Permanent
- Full-time
- Working with the MD, Group Director, and the wider Marketing team to write marketing strategy in line with the latest marketing trends and taking the lead to execute that strategy.
- Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
- Planning and delivering cross-channel digital marketing campaigns in line with the project objectives.
- Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
- Designing, maintaining, and updating the YES! website.
- Maintaining and updating the Beyond Privilege (YES! networking platform) and growing the online community at scale.
- Using digital channels and technologies to enhance the online presence of the business and engage YES! members.
- Working with the production team to keeping YES! members engaged and active on the Beyond Privilege platform.
- Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.
- Engaging non-traditional marketing partners to grow YES! members.
- Continuous analysis and evaluation of marketing campaigns to improve performance.
- Leading PR activity, researching material for press releases, building relationships with relevant press and partners.
- Building and managing relationships with external suppliers and negotiating prices.
- Working with key media & marketing partners to secure valuable external promotions for the conferences.
- Previous relevant proven experience is a must with a solid understanding of digital media landscape.
- Solid understanding of building and maintaining online communities is a must.
- Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
- Ability to write and executive strong marketing strategy in line with latest developments and trends.
- Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
- Strong experience in areas including insight development and audience segmentation.
- Experience using a CRM system such as Cvent, Pardot or Salesforce.
- Experience using a website CMS.
- In depth knowledge of marketing performance metrics with the ability to strategically interpret data trends and gaps, providing analysis & recommendations.
- Familiarity with data privacy regulations such as GDPR and PECR.
- Resilient, motivated and a starter/finisher, with keen eye for detail are essential.
- Easily adaptable to changing markets & situations - flexibility to adapt marketing strategy to a startup portfolio as it adapts to learnings and at times changes direction whilst growing is a must.
- Enthusiastic & confident with a creative and imaginative problem-solving approach to tasks.
- Positive attitude and passion for delivering results-driven campaigns with a diligent and thorough approach to projects.
- Excellent communicator – great verbal and written communications skills that can translate complex data/technology in a simple way to a range of stakeholders.
- Must be able to travel for events when needed.
- French speaking is desirable but not essential.
- An interest in Africa’s energy and infrastructure sector and youth employment, and a strong willingness to learn.
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees