Digital Media Specialist
City of Frederick
- Frederick, MD
- $65,236 per year
- Permanent
- Full-time
- Website Management:
- Leads the day-to-day operations of the City of Frederick's website, ensuring it serves as a dynamic and user-friendly platform.
- Collaborates with Communications Department staff and other departments to implement cutting-edge technologies and ensure the website remains technically robust.
- Explores emerging web trends and technologies to keep the city at the forefront of online innovation.
- User Experience Enhancement:
- Conducts regular, in-depth audits of the website, employing a forward-thinking approach to identify and implement innovative improvements in user experience.
- Works closely with design and development teams to integrate creative and intuitive solutions that align with the latest digital trends.
- Champions user-centric design principles and advocate for accessibility and inclusivity in all digital initiatives.
- Content Development and Publishing:
- Crafts engaging and innovative content for the website, employing creative storytelling techniques to effectively convey the city's messaging and communication objectives.
- Collaborates with departmental stakeholders to gather and present information in compelling ways, contributing to a positive and informative user experience.
- Experiments with multimedia elements, such as video, infographics, and interactive content, to enhance user engagement.
- Constituent Communication:
- Acts as a forward-thinking liaison between the community and the city, ensuring that the website is not only an information hub but also an interactive platform that fosters community engagement.
- Develops and implements innovative communication strategies to proactively keep constituents informed about city initiatives, events, and services.
- Facilitates online forums and feedback mechanisms to encourage citizen participation and feedback.
- Collaboration with Communications Team:
- Works closely with the Communications, Production and Community Engagement teams to ensure seamless integration of digital media efforts with broader communication goals.
- Brings a fresh perspective and innovative ideas to collaborative campaigns, ensuring digital platforms contribute significantly to the overall communication strategy.
- Fosters a culture of creativity and innovation within the digital media team.
- Data Analysis and Reporting:
- Utilizes advanced analytics tools to perform in-depth assessments of website performance and user engagement.
- Generates comprehensive reports, providing actionable insights and proposing innovative strategies to optimize digital media efforts.
- Implements A/B testing and other data-driven methodologies to continually refine and improve the digital user experience.
- Two (2) years of experience as a webmaster, digital media specialist or in a similar role, with a track record of implementing innovative digital strategies.
- Vehicle Operator's license with satisfactory driving record that meets insurability standards of the City's insurance carrier is required. The employee must maintain the license for the duration of their employment.
- Strong proficiency in content management systems (CMS), web development tools, and digital media platforms.
- Excellent written and verbal communication skills, with a keen eye for innovative content creation.
- Familiarity with accessibility standards and best practices.
- Ability to work collaboratively in a fast-paced environment with a forward-thinking mindset.
- Bachelor's degree in Digital Media, Communications, Marketing, or a related field preferred.
- Graphic design skills.
- Community engagement experience.
- Project management skills.
- Certifications in web development or design.
- Data privacy and security awareness.