Senior Influencer Marketing Manager (Global)

• Developing global influencer marketing strategies: Creating and planning strategies that support brand objectives and increase audience engagement on a Global level.
• Identifying and approaching influencers on a global level: Finding and contacting relevant influencers (& their managements) across various niches & countries that align with the brand identity and target audience.
• Negotiating collaboration terms: Engaging in negotiations with influencers regarding collaboration terms, such as fees, content creation, promotional periods, etc.
• Drafting campaign briefings: Formulating clear and inspiring briefings for influencers, outlining the campaign objectives, expectations, and guidelines.
• Monitoring performance and ROI: Closely tracking the performance of influencer campaigns, including engagement, reach, and conversions, and analyzing the return on investment (ROI).
• Demonstrating strong commercial insight and oversight to build both client portfolios and the team.
• Following and overseeing schedules and budgets. You are responsible for executing the campaigns and creating evaluation reports to assess the effectiveness and success of campaigns.
• Serving as a mentor and leader for junior team members, guiding, motivating, and inspiring them to pursue excellence in their work.
• Pursuing innovation and sharing it within the company: Continuously exploring new trends, technologies, and approaches in influencer marketing to constantly improve and innovate strategies. Additionally, radiating this attitude to Publicis colleagues.
• Collaborating with all media colleagues within Publicis to ensure we maintain and execute the 'power of one' approach in our operations. This internal collaboration with colleagues is key.

• 5 - 7+ years of Influencer Marketing experience in a related environment (partly preferred to be Global Influencer Marketing Experience)
• Strategic thinker with strong account & project management skills required
• You are communicatively adept and have the ability to build strong relationships with both clients and talent, as well as talent agencies
• Experience in independently developing influencer marketing strategies that account for various social platforms and different strategies achieving different goals
• Excellent knowledge of the rapidly evolving influencer landscape
• Proficient in writing/verbalizing and delivering presentations in both Dutch and English
• You are flexible and always open to a challenge

• The opportunity for continuous self-development and the option to attend courses/workshops, ensuring you stay up-to-date
• Hybrid working, where remote workdays are coordinated with team members;
• Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks;
• You will receive a competitive salary, a laptop, phone, and travel expenses reimbursement, as well as the chance to further build your pension;
• Discounts on Classpass, a bicycle plan, clothing repair service;
• Our office in Amsterdam Noord exudes creativity and energy; a super cozy workplace with a beautiful terrace, where you can bring your dog;
• Delicious lunches and drinks (Thirsty Thursdays & the famous Friday drinks) with the vibrant city life just a stone's throw away;
• And most importantly: an inclusive work environment where everyone feels heard, valued, and respected.

• Fluent in English
• Fulltime
• Amsterdam

Publicis Groupe