iGaming Social Media Executive
MFK Recruitment
- Stoke-on-Trent
- £35,000-50,000 per year
- Permanent
- Full-time
- Strategy Development: Develop and implement effective social media strategies that align with our short and long-term business goals.
- Content Creation: Create, curate, and manage all published content (images, video, written) to appeal to our target audience, reflecting our brand's voice and gambling community needs.
- Community Engagement: Monitor, listen, and respond to users in a "social" way while cultivating leads and conversions.
- Analytics: Measure the success of social media campaigns, analyse key metrics, and tweak strategy as needed.
- Collaboration: Work with other departments (e.g., website, content & design) to manage reputation, identify key players, and coordinate actions.
- Compliance and Responsiveness: Ensure all content is fully compliant with industry regulations and responsive to market trends and customer feedback.
- Crisis Management: Address negative comments and feedback effectively and diplomatically.