The Marketing Manager will be responsible for lead generation and growing the company's online and offline presence. The Marketing Specialist will develop and execute online and offline marketing campaigns, in addition to developing corporate partnerships. This is a position for someone eager to get extensive experience in marketing and business development, while working in a challenging, yet collaborative environment. If you live and breathe marketing, we need to talk! This role will pay between $45,000 and $55,000 (CAD)Job Responsibilities:● Develop strategies and tactics to get the word out about our company and drive qualified leads to our front door● Must be Mandarin/English bilingual● Deploy successful, full cycle marketing campaigns (start to finish)● Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more● Create marketing content: blogs, email marketing, ebooks, flyers, graphics, etc● Plan and execute online events, such as webinars● Oversee in-house and partner presentations, RSVPs, and event success● Research and attend industry events: expos, networking events, etc● Produce valuable and engaging content for our social platforms and website● Build strategic relationships and partner with key industry players● Allocate/invest marketing budget funds wisely● Measure and report performance of marketing campaigns, gain insight, and assess against goals● Support the sales process of enrolling studentsQualifications:● Must be a strong written and oral communicator● Strong public speaker● Must be a hard worker and eager to learn● Must be outgoing, creative, diligent, and self-motivated● Must be extremely proficient with social media platforms● Must have strong time-management skills● Experience in marketing (campus involvement, internships, etc.)● Good taste, a sense of aesthetics● Up-to-date with the latest trends and best practices in marketing
