Senior Marketing Coordinator
United Gaming, LLC
- Atlanta, GA
- Permanent
- Full-time
- Develop and oversee the production of physical collateral materials, including brochures, flyers, posters, and promotional items, to support marketing initiatives and brand awareness efforts.
- Develop a deep understanding of the needs, preferences, and expectations of our audience, as well as our business goals, to support the design of an effective content strategy.
- Manage the complete content strategy, including design, content, video and social media.
- Implement and manage the overall content marketing strategy across digital and physical channels.
- Determine and measure content marketing ROI and KPIs, ensuring all customer journeys are supported by appropriate, impactful, and relevant content.
- Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process
- Research competition, investigate benchmarks, and identify opportunities for improvement for the overall content and website strategy.
- Conduct research and analyze customer behavior.
- Creatively envision macro and micro needs to design and implement successful marketing campaigns.
- Manage effective tracking systems for online marketing activities.
- Identify and analyze competitors.
- Prepare reports via the collection and analysis of sales data.
- Solid working knowledge of traditional and digital marketing tools.
- Experience with multiple research methods and use of data analytics software.
- Expertise with SEO/SEM campaigns.
- Familiarity with necessary CRM and content management system software.
- Bachelor’s degree in Marketing or relevant field required.
- At least 5 years of experience in a related field (marketing, social media management, graphic design, and/or brand development).
- Strong graphic design background.
- Ability to manage content development along with strategic direction at every phase of the marketing lifecycle.
- Familiarity with key metrics to develop test plans, establish benchmarks and measure performance in content marketing channels.
- Thrive in a high-growth environment with constant change as your companion.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Superb organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Understanding of principles/methods used to promote, display, and sell products and services.
- Competitive compensation and benefits package, including health, dental, vision, life insurance, and 401K
- Paid time off and paid holidays
- Great office view overlooking the city of Atlanta
- Gym membership