Marketing Analyst

ARA Resources

Bangalore, Karnataka
Permanent
Full-time

22 days ago

Job DescriptionAbout The Company:A leading, high growth Analytics Software Development company developing products that touch and positively impact human lives across the globe. We are headquartered in New Jersey and have a software development centre in Bangalore. Our work is mainly focused on Healthcare Industry. We develop core data science products that help our clients draw unique insights from their big data and achieve their business goals. We use advanced algorithms in the space of artificial intelligence and machine learning. Our technology-based software products are being used by the top pharma and biotechnology companies of the world. We have been recognized twice as one of fastest growing private companies of USA.The Role:As a Marketing Analyst the person will play a key role in gathering data from various sources to analyze and report on all marketing channels. Looking for a candidate who is analytically minded who will help us scale marketing programs across all segments and channels. They will work in a fast-paced and highly data-driven environment.Key Responsibilities:

Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Report on marketing campaigns, kpis, leads, mqls, and conversion rates leveraging tools such as Marketo and Salesforce; actively providing actionable insights to the broader marketing team to help improve campaign performance and identify growth levers to set strategic direction.
Partner with marketing vertical leads to make better, faster, data-driven decisions–to enable them to achieve business objectives and deliver growth for the company.
Regularly monitor MQL data and report on any irregularities.
Solve key challenges, such as, attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing channels (for new logo acquisition and customer growth).
Build for scale by automating reporting, documenting definitions and processes pertaining to marketing data.
Work cross-functionally with Marketing and Sales to identify business growth opportunities or funnel challenges

Skills Required:

2-3 years of experience in marketing, operations or analytics experience.
1+ year of experience with using advanced Excel functions and/or SQL.
At least 1 year of experience using Marketing technologies such as Marketo/Hub spot, Sales force, Google Analytics, VWO, Drift etc
Deep knowledge of statistical analysis, and data visualization best practices, including experience with Tableau, Power BI, Google Data Studio and more.
Able to communicate, influence, and reason effectively.
Demonstrated success driving business strategy by empowering decision-makers with data and insights, developing frameworks, and driving learning agendas.
Excellent organizational, prioritization, and collaborative skills with proven experience in end-to-end project ownership across multiple teams.
Comfortable in a fast-paced, agile environment with the ability to navigate gray areas by making decisions and developing new processes and workflows.

Qualifications & Experience:Qualification- Bachelor’s/Master’sExperience- 2+ yearsRequired Skills fast paced agile, analytics, Salesforce, SQL, communicate influence, statistical analysis, reason, fast paced, machine learning, data visualization, end- to, organizational prioritization, data driven, Marketo, collaborative, Marketo Hub spot Sales force Google Analytics VWO Drift, marketing, attribution, Tableau Power BI Google Data StudioEducational Qualification Any Graduate/PostgraduateMay 17, 2024Pay Rate12 - 14 INR Per Annum2 - 5 Years Exp.3 Vacancies

ARA Resources

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