ALTERNANCE - Social Media Assistant (F/H)
Lacoste
- Paris
- Alternance
- Temps-plein
- Social Media strategy implementation: Assist in the development and execution of multi-platform social media strategies that align with our French fashion-sport brand's objectives, enhancing visibility and engagement with our target audience.
- Project management: Assist the social media manager in developing relevant and performing orchestrations for products and campaign launches on all our social channels.
- Trend monitoring: Keep abreast of the latest social media trends, tools, and best practices, incorporating innovative ideas into our social media presence to maintain relevance and captivate our audience.
- Content creation and curation: Collaborate with partners and influencers to produce and curate visually appealing and brand-aligned content for platforms such as Instagram, Facebook, TikTok and X, showcasing our products and brand narrative.
- Performance analysis: Track and analyze social media performance metrics to assess the effectiveness of content and campaigns, leveraging insights to refine strategies and improve engagement.
- Cross-functional collaboration: Work closely with marketing, PR to synchronize social media efforts with broader marketing campaigns, ensuring cohesive brand messaging.
- Brand compliance: Ensure all social media content and interactions adhere to brand guidelines and values, maintaining the French-fashion sport essence of our brand identity.
- A passion for digital communication and marketing.
- Proficient in PowerPoint and Excel.
- Familiarity with tracking tools such as Emplifi.
- Exceptional writing and oral communication skills.
- Good writing and oral level of English.
- Familiarity with Facebook Business Manager.
- Basic knowledge of web analytics.
- Proactive and self-sufficient, with a focus on achieving results.
- Organized and attentive to detail, possessing a creative flair.
- Capable of thriving in a team environment, embodying a collaborative spirit, and fostering an innovative mindset.
- Demonstrates a strong knowledge and curiosity towards the social media landscape, always eager to explore new platforms and technologies.
- Exhibits a keen interest and curiosity towards the fashion and luxury sectors, understanding their unique dynamics and trends.