Organic Social Media Manager
The Works
- Birmingham
- Permanent
- Part-time
- Develop and deliver the organic social media strategy focused on driving brand fame and customer engagement.
- Work closely with the Brand Campaign team to build and develop the content strategy, which will be key in bringing the evolution of our brand to life.
- Create weekly/monthly social content plans, based on audience insights, key campaigns, range and product launches plus cultural opportunities.
- Oversee the management of all social channels driving continuous growth, reach and engagement to achieve forecasted KPI’s (with focus on Instagram, TikTok and Facebook).
- Work closely with the wider brand team to ensure all social media activity is aligned with brand campaigns and trading objectives.
- Working closely with the Digital Marketing team to ensure consistency and efficiencies across organic and paid platforms.
- Develop and manage an influencer and brand ambassador marketing strategy to drive branch reach and engage new communities.
- Manage social media budget, ensuring budget is spent effectively, working closely with the Paid Social team to boost best performing content.
- Build strong relationships with our agency partners and in house creative time to create rich and engaging content for social media channels.
- Working closely with our Buying team to identify opportunities in the trading calendar for supplier and collab opportunities.
- Work closely with our retail colleagues to develop local social media initiatives that really tap into our community network.
- Lead on analytics, insights and reporting, setting KPIs and sharing performance back to the team and key stakeholders.
- Proactively carry out regular competitor analysis.
- Share social trends and collaborate on opportunities to react to relevant topical events and trends.
- Develop and lead a high performing team.
- Proven experience of developing and implementing an organic social media & influencer strategy with a track record of growing social channels and driving brand engagement.
- Deep understanding of social media platforms (especially Facebook, Instagram, Tiktok and Pinterest)
- Creative flair, with the ability to deliver a full social media campaign from concept to creation to evaluation.
- Excellent stakeholder management, strong communication skills and capable of building and maintain strong relationships.
- Passionate about social media and keeping up to date with the latest digital trends.
- Self-motivated with strong organisation and planning skills.
- Happy to work flexibly and with the ability to multitask in a fast-paced environment.
- Analytic mindset with proficiency in measuring and analysing the effectiveness of content and campaigns across platforms.
- Previous experience with line management
- A retail background is desirable but not essential.
- Inspire and motivate your team in line with our employer brand, values, behaviours and purpose.
- Work cross-functionally and collaboratively with other departments.
- If something's not quite right, speak up so we can work together to get it right or make it better! - Nobody is too proud for constructive feedback so we all win together!
- But let's not forget about the most important part… your team's well-being and aspirations. You'll be their biggest supporter, cheering them on. You'll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations.
- 💪 25% Colleague Discount! - Plus, exclusive Double Discount days!
- 😎 MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
- 🚀 Holiday – 33 days including bank holidays.
- 💃 Holiday Purchase - Purchase an additional 5 days
- 🎓 Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
- 💸 Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
- 🏬 Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
- 💛 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
- 🩺 Healthcare Cash Plan – To support your everyday healthcare costs
- 🥳 And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.