The roleCalling all food & drink obsessives. If you are passionate about food & drink, always trying out new recipes, cuisines, flavours and sips and have an eye for a trend, our Analyst & Assistant Trend Forecaster role may be right for you.We are currently looking to hire a Food & Drink Analyst to join our Content team in either London or Singapore.Working at WGSNTogether, we create tomorrowA career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.Role overviewAs Food & Drink Analyst & Assistant Trend Forecaster, you will join WGSN’s global Food & Drink content team, writing and creating content that will help our food & drink clients to build successful portfolios.You must have knowledge of the global food & drink industry, a passion for trends and a thirst for knowledge. You will demonstrate a good understanding of global trends, market analysis, new product development, and the role that data and analytics plays in commercial success.You should be excited by new food and drink trends, eager to try the latest snack, dessert, rising cuisine or drink. We’re looking for someone who lives and breathes food and drink and can see how changing lifestyles affect food and drink trends. You will demonstrate good knowledge of social media platforms and be abreast of food & drink trends as they evolve there.You will primarily focus on content creation, delivering a high standard of content. You will show excellence in collaboration, sharing ideas, and supporting the content team across all areas. You will champion sustainability, diversity and inclusivity across all our content.You will have experience in either new product development, trend forecasting or editorial. You will deliver insight across all food & drink product categories and for all regions and demographics. You should be skilled at spotting global trends and be able to articulate this information clearly and show experience of research, analysis and writing.You will work across teams at WGSN where required and be able to build and maintain strong relationships with teams including marketing.Key accountabilitiesContent creationAnalysis and forecasting to pull together trends taking into account shifts in macro and consumer trends and how that relates to food & drink product categoriesChampion equality, diversity, inclusion and sustainability in our culture and contentWorking across WGSN’s content verticals and business functionsProduce presentations and webinars of your research and insight, and deliver internally and externallyAct as an ambassador for WGSN at trade shows and eventsSome travel to tradeshows is required.This list is not exhaustive and there may be other activities you are required to deliver.Skills, experience & qualifications requiredAble to demonstrate an understanding of the food & drink industry across multiple markets and categories. Ideally, you will have experience in either NPD, trend forecasting or be from an editorial background, and have a good base knowledge of brands, products, cuisines, ingredients, innovations and sustainabilityExceptional knowledge of the global food & drink market around consumer behaviour, generational shifts and retail shifts across the industryStrong level of ability in writing, editing and reportingAn understanding of the role data and analytics play in commercial success. Ability to work and interrogate qualitative and quantitative data to extract meaningful insightsExcellent organisation, communication and collaboration skills (please note the team are on multiple time zones)Able to navigate across cultures, English fluent. Fluency in other languages is an advantageWhat we offerOur UK benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:25 days of holiday per year - with an option to buy/ sell up to 5 daysPension, Life Assurance and Income ProtectionFlexible benefits platform with options including Private Medical, Dental Insurance & Critical IllnessEmployee assistance programme, season ticket loans and cycle to work schemeVolunteering opportunities and charitable giving optionsGreat learning and development opportunitiesMore about WGSNWGSN is the global authority on consumer trend forecasting.We help brands around the world create the right products at the right time for tomorrow’s consumer.Our valuesWe Are EverywhereThe future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.We Are Future FocusedWe utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.We Are RigorousWe source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.Our cultureAn inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.Inclusive workforceWe are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
