GTM Lead
Kaspersky
- Москва
- Постоянная работа
- Полная занятость
- Define growth points in the region based on products, portfolio and industry offering as well as market approach and efficient utilization of resources;
- Tailor product launches and regional activation plans to regional specifics;
- Fine-tune the product portfolio and product messaging;
- Monitor the competitive landscape (features, campaigns, pricing);
- Monitor changes in legislation and ensure that the required documentation (certifications) and strategy are aligned with these changes;
- Keep white space and customer penetration analysis updated;
- Contribute to the creation of regional marketing budgets and activities;
- Set up trackable KPIs using marketing dashboards.
- Help to prioritize regional marketing activities according to regional strategies;
- Engage and collect requirements for any new and existing processes for HQ-Regions integration;
- Plan any necessary additional actions from product marketing's side to support regional marketing activities and ensure that the necessary BOM is available and localized;
- Lead virtual/project teams within HQ to achieve regional goals;
- Exchange best practices across the regions;
- Align channel/partner marketing with regional strategies;
- Initiate and deliver marketing business case pre-evaluations.
- 5+ years' experience in B2B marketing, with a strong knowledge of target audience specifics (IT, IT security a plus);
- Experience in building efficient marketing processes - key metrics, channels, attribution models, etc;
- Demonstrable project management skills;
- Strong communication and negotiation skills;
- English language level: upper intermediate (90% of work will be conducted in English);
- Advanced Microsoft Office user;
- Bitrix, Marketo experience a plus.