Web Analytics & Digital Performance Manager h/f Job

Arkema

  • Colombes, Hauts-de-Seine
  • CDI
  • Temps-plein
  • Il y a 17 jours
Mission DetailsArkema a world player in specialty materials is recruiting a Web Analytics & Digital Performance Manager.Within the Digital Transformation Department, ,you play a vital role in understanding performance and user behavior on our digital touchpoints worldwide (websites, apps, chatbot…).
You are responsible for collecting, analyzing, and interpreting data to inform data-driven decisions for digital touchpoints optimization and business growth.
  • Implement website analytics tools and tracking mechanisms, in compliance with data privacy regulations
  • Collect, clean, and analyze website traffic data, including user behavior, and key performance indicators (KPIs), using data analytics tools
  • Identify trends and insights from website data to understand user journeys, content performance, and conversion rates.
  • Generate clear and concise reports and data visualizations to communicate findings to stakeholders.
  • Conduct A/B testing and other website optimization experiments to improve user experience and conversion rates.
  • Develop and implement data-driven strategies and a comprehensive roadmap to optimize conversion rates, prioritizing initiatives based on data insights and business impact.
  • Collaborate with cross functional teams (marketing, sales, development, product, IT teams…) to translate data insights into actionable recommendations.
  • Oversee SEO roadmap and measure performance of SEO and marketing campaigns
  • Stay up-to-date on the latest web analytics and CRO trends and best practices.
Required Profile
  • Graduated from an engineering or business school.
  • Minimum 5 years of experience in web analytics, conversion rate optimization or a related field.
  • Strong analytical skills with experience in using data analytics tools.
  • Excellent understanding of user experience (UX) principles.
  • Experience in A/B testing and other conversion rate optimization methodologies.
  • Experience with data visualization tools, Google Analytics, Piwik Pro, ContentSquare (e.g., Power BI) is a plus.
  • Excellent communication and collaboration skills, organized, precise with a taste for detail
  • Fluent in English
If you're a data-driven problem-solver with a passion for improving user experience, uncovering insights and driving business growth, we want to hear from you!

Arkema