Company Overview Food Buddies is a Research & Technology Partner specializing in the food industry. Headquartered in Chennai, Foodbuddies has 11-50 employees and focuses on innovation and collaboration in the Food & Beverages sector. Visit www.foodbuddies.in for more information about the company. Job Overview Mid-Level position (4 to 6 years of experience) in Chennai, Tamil Nadu, India. Full-Time employment at Foodbuddies with 11-50 employees in the Food & Beverages industry. Qualifications And Skills BRAND/CREATIVE STRATEGIST Possess Bachelor / Master degree in Graphic Design, Visual Communication or relevant field Minimum 3 + Years of Solid experience in Creative designing with a strong portfolio showcasing Strategic design solutions, Design thinking methodologies and Human-centered design principles Expertise in design software and tools such as Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign), Sketch, Figma with deep understanding of design principles, typography, color theory, and layout composition Preference will be given for FMCG candidates Strong strategical thinking and problem-solving skills, with the ability to translate insights into actionable design strategies is required Roles And Responsibilities Develop innovative brand strategies to enhance brand presence and drive marketing initiatives Collaborate with cross-functional teams to align brand messaging and positioning Create compelling visual and written content for brand campaigns and communication materials Conduct market research and analyze consumer trends to inform brand strategies Monitor and evaluate brand performance metrics to optimize brand marketing activities