Job Responsibility Conduct in-depth research to identify potential instax B2B markets, industries, and niches with growth potential. Analyze market trends, competitor activities, and customer needs. Collaborate with the marketing team and other relevant departments to create a comprehensive B2B expansion strategy aligned with the company's goals and objectives. Utilize various lead generation techniques such as email marketing, cold calling, social media outreach, and content marketing to identify and attract potential B2B clients. Create detailed customer profiles and buyer personas to understand the unique needs, pain points, and preferences of B2B clients. Develop and execute B2B marketing campaigns tailored to the target audience, emphasizing the value proposition and benefits of the company's products or services. Collaborate with the sales team to provide them with the necessary marketing materials, leads, and insights to facilitate B2B sales conversions. Regularly measure and analyze the effectiveness of B2B marketing campaigns and strategies using key performance indicators (KPIs). Adjust strategies based on data-driven insights. Ensure all marketing activities comply with relevant industry regulations and company policies. Liaison with external digital agency on social content calendar planning, social media advertising/campaigns on platforms like Facebook, Instagram, and LinkedIn. Basic knowledge on RM, Email Marketing and other analytic tools (e.g. Google Analytics). Preferred with proven working experience of 2 year in a fast-paced, operational role with an ability to strive under pressure. The Senior Marketing Executive role will focus on conducting market research, developing B2B expansion strategies, identifying and attracting potential B2B clients, and executing B2B marketing campaigns. Job Requirements Baseline knowledge of traditional and digital marketing, content marketing, and social media marketing Experience with B2B Marketing & Business Development is a huge advantage for Senior Marketing Executive Fast learner, growth mindset, and ability to multitask while being detail-oriented. Strong verbal and written communication skills Microsoft Office proficiency is required. Able to work immediately will be an added advantage. Job Benifits Dynamic Working Environment Above standard EPF Employer Contribution Performance Bonus with Career Growth Opportunities