Regional Marketing Manager - West & South
CyberArk
- Paris
- CDI
- Temps-plein
- Planning and execution at Regional Level of Demand Generation plan to generate New logos and customer engagements.
- Managing the collaboration with Regional CAMs & key partners in developing the joint activity plan
- Monitor the Regional and customer activities and set the objectives, prioritize activities,
- Be a change agent and contribute to cross functional alignment,
- Measure, report and finetune accordingly,
- Define At-scale Demand Generation strategy and execution planning for your region, with a strong channel component.
- Identify the key regional partners to invest on per selected go to market plays and collaborate with to expand CyberArk's reach within new logo accounts.
- Build strong relationships with sales, CAMs and Focus Partners to gain market insights and ensure alignment of Broad based-marketing investments to top business priorities.
- Partner closely with SDR and sales teams to ensure strong marketing and sales alignment.
- Support the development and expansion of our indirect sales channels with effective channel-ready lead programs and strong relationships with counterparts at top tier partners.
- Work efficiently with your regional marketing counterpart and the entire Marketing organization to maximize our regional impact and contribution to the sales pipeline.
- Bachelor's degree required, marketing or business related degree a plus.
- 5+ years of Professional B2B marketing experience leading demand generation programs preferably in the information security space.
- Experience building and managing field marketing campaigns, events, executive and key account programs as well as digital marketing.
- Proven track record of successfully working with partners is a big plus
- Understanding of pipeline management and metrics.
- Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously
- Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com.
- Data driven and familiar with marketing metrics - savvy with Tableau is a plus
- Excellent oral and written communication a must.
- Willingness to travel, up to 30% of time.
- Marketing influence on regional net new logos & cross sell pipeline
- Marketing driven opportunity goal
- Deal reg volume / value coming from top Partners
- Opt in new contact database enrichment.