Marketing and Communication Coordinator | Casablanca (Maroc)
- Casablanca
- CDI
- Temps-plein
- Curate a marketing strategy in collaboration with key stakeholders and the Africa Director or Marcoms
- Develop an appropriate go to market strategy to bolster BCG & BCG X as market leaders
- Build a best-in-class suite of marketing & communication materials and outreach programmes for clients to strengthen client relations
- Curate exclusive and themed client events
- Conduct market Research & Analysis: staying abreast of industry trends, competitor activities and market dynamics
- Conduct regular analysis of marketing metrics and adjust strategies as needed
- Prioritize content topics, conceptual planning and press activities aligned with local market sentiment and interest
- Drive and manage social media channels as well as those of key leadership
- Ensure brand management with coherent content in adherence to brand guidelines
- Identify strategically aligned events for BCG and BCG X to attend / sponsor
- Manage supplier contracts and owning marketing related vendor relationships
- Develop and maintain marketing collateral assets, including photograph libraries, video content and branded merchandise
- Develop and maintain the Casablanca client contact database in CRM and improve usage by the leadership group and their executive assistants
- Work with the Alumni partner to develop and implement an integrated engagement programme for the local alumni network
- Support the Head of Africa for marketing and communications on Africa projects and operational structure builds and systems
- Work with the recruiting team to drive and support the implementation of the local offices’ Employer Brand strategy including its social media initiatives and partnerships with select universities and schools
- Coordinate the local offices’ housing program for interns
- A marketing qualification / relevant undergraduate degree
- 3 to 4 years of marketing and communications experience – preferably in consulting firms or leading corporate
- A high level of proficiency in English – both written and oral. French and Arabic preferred
- Project management, complex problem structuring and solving experience
- Sharp analytical skills, leadership and complex program management skills
- Understanding complex content and business priorities and developing content plans
- Organising, structuring and planning the year ahead
- Managing multiple projects in parallel in a fast-paced environment
- Understanding what content appeals to employees and clients and what channels are best used to communicate which messages
- Communicating, moderating, and networking
- Influencing, and relationship building skills, especially of senior stakeholders
- Written and oral presentations
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