Senior Executive, Global Brand & Marketing
People Profilers
- Singapore
- Permanent
- Full-time
- Overseeing Visual Merchandising (VM) and retail marketing collaterals and events Management
- Conceptualisation and creation of visual assets for use across social media, digital and traditional platforms.
- Executing brands social media, digital, and content strategies.
- Coordinating with relevant parties and agencies to ensure consistency in brand strategy across all channels.
- Stay updated on evolving luxury media landscape covering online and offline channels.
- Daily monitoring of social channels and participating in meaningful conversations with clients through social and digital channels.
- Thoughtful copywriting for social media, blogposts, eDMs, press releases, etc. Web design and management (Shopify Preferred)
- Global and local influencer, celebrity, and media relations.
- Assisting in photography, and videography, as well as ad-hoc content creating operations.
- Propose marketing strategy to improve traffic flow to stores.
- Generate monthly reports and provide key points of analysis to the marketing team to improve the marketing strategies
- Ensure effectiveness of all marketing and media campaigns
- To develop and execute industry best practice strategies
- Periodic visit to the Flagship to understand business marketing needs
- Bachelor in Mass Communications, Marketing, Business Studies, or equivalent with min 3 to 5 years of retail/ digital marketing experience.
- A thorough understanding of luxury, its clientele, and its nuances.
- Proficiency in social media tools (Instagram, Facebook, Tiktok etc).
- Excellent copywriting skills, and thoughtful storytelling in English.
- Proficiency in Adobe Photoshop, Google Suite and Microsoft office
- Experience in video production and/or video editing tools such as iMovie, Premiere Pro etc.
- The ability to prioritise work, and complete tasks diligently in a fast-paced environment.
- The drive to work well with a team, and/or on their own and to handle ambiguity
- The willingness to learn beyond field of specialty.
- Experience in a marketing/advertising/public relations agency.
- Experience working in luxury brand (fashion/retail/hospitality/travel etc).
Registration Number : R1108994Please be informed that the personal data you provided by way of your job application to People Profilers will be collected, used and disclosed by or on behalf of People Profilers to determine or investigate your suitability, eligibility or qualifications for employment with People Profilers and/or its Clients and manage your application for employment with People Profilers and/or its clients, including identifying you as a potential candidate for future suitable positions and/or notifying you of any such positions, either existing or in the future.