Brand Communications Specialist
PepsiCo
- Spain Cornella, VIC
- Permanent
- Full-time
ResponsibilitiesYour day to day with us:
- Develop and execute the company’s Brand Public Relations and communications strategy, partnering with the Marketing team and Agencies both externally and internally.
- Cultivate and maintain media relations to secure excellent press coverage and PR opportunities.
- Engage in story-mining to uncover captivating narratives that align with the brand’s goals.
- Plan, coordinate and execute Brand PR activations: campaign and product launches, activations, and media events with journalists and/or influencers.
- Collaborate cross-functionally mainly with the marketing teams for content creation and integration of marketing strategies in the media.
- Lead the approval process of brand press releases and activations including social media activities with Influencers.
- Manage brand and PR activities, initiatives and campaigns, using your expertise in current media and affairs to win in new areas.
- Work and represent our brands within Spain, Italy and Portugal, working with senior stakeholders such as Directors and Country Managers.
- 5-7 years of proven experience in Brand PR in-house or in agency.
- Be an enthusiastic and passionate about communications, with a curious attitude eager to make an impact through our brands.
- Result-focus: transform your objectives into an action plan and show initiative in running the activities for which you will be responsible.
- Creative thinking and ability to work effectively managing multiple projects.
- Outstanding verbal and written communication skills in Spanish and English is a must, Portuguese and Italian are a plus.
- Proven experience in crisis management is a plus.
- Hybrid working model: combination of remote and collaborative office experience to enable innovation
- Flexible work schedule
- Variety of benefits to support your physical, emotional and financial wellbeing
- Professional growth possibilities & learning opportunities
- Volunteering opportunities to help external communities
- Space to be you to promote our Diversity & Inclusion strategy