The Assistant Brand Manager for innovation will assist the Brand Director in leading the overall brand building and development for new products. The Assistant Brand Manager conceptualizes and develops graphic design for advertising, promotional and packaging materials as support to the system-wide brand, retail, channels and promotions initiatives. Ensures that the innovation products will capture new market that will help the overall brand achieve continuous growth in terms of volume/value, market share, and profit. These can be done by developing new concepts and executing winning marketing campaigns that are deeply rooted on solid consumer insight as well as, to excite the market. Assists in developing a strategic business plan for assigned product category. Assists in the development of marketing programs and projects to launch new products and in tapping potential market opportunities. Helps in the collaboration with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media and Corporate Research in developing, executing and monitoring integrated marketing campaigns. Gathers reports on competitor pricing and product/service performance. Coordinates with various suppliers, creative agencies and assigned Marketing Assistant for the team on the development and execution of marketing and promotional materials. Oversees supply chain-related discussions for the Marketing team (from forecasting to demand-supply review). Prepares monthly rolling forecasts aligned with marketing calendar and brand marketing plan. JOB QUALIFICATIONS Bachelor's degree holder, preferably graduate of any management-related course. With 2 years of experience in campaign development, project management/innovation, and product development exposure. At least 3-5 years of brand management experience working in an FMCG, Quick Service Restaurant (QSR), or F&B industry. Has led development and launch of new products/variants or other forms of product innovations. Has led development and launch of Integrated Marketing Campaigns covering Above-the-Line (i.e., TV, Radio, Print) and Below-the-Line platforms (i.e., Digital, Out-of-Home ads, PR, Events). Campaign development Has demonstrated strong project management skills. Must be willing to work in Ortigas, Pasig (hybrid set-up).