B2B & D2C Copywriter (FTC 9 - 12 months)
Oliver Agency
- London
- Permanent
- Full-time
- Write original and engaging brand copy for digital and print assets, web, social media, event collateral, video, advertising, creative concepts and more.
- Confidently challenge briefs were necessary. Be proactive in asking questions, and liaise with Client Service, creative leads and clients to get the necessary information for briefs.
- Approach briefs with a strategic view, ensuring that all copy deliver on the objectives. Be able to present a rationale for positioning and execution of copy.
- Brainstorm creative concepts independently in collaboration with the creative director and designers.
- Be a guardian of the brand tone of voice. Develop, maintain and evolve the tone of voice and ensure consistency.
- Consider and implement accessibility and inclusivity guidelines in all aspects of copy production.
- Use insights to make recommendations on pivoting copy or creating alternative executions.
- Confidently pitch and present creative concepts, strategies and campaigns to clients, stakeholders and internal teams.
- Research and develop insights where required.
- Execute the creative vision across all briefs.
- Maintain a keen eye for detail to ensure accuracy and quality in all copy, including spelling, grammar, brand and product knowledge, tonality and target audience.
- Proofread your own and other's work to ensure accuracy.
- Ensure all copy and design is fully aligned to develop cohesive and powerful creative campaigns that drives success for the clients.
- Understand the relevant social media landscape, platforms and trends.
- Understand SEO best practices.
- Engage the brand's followers using social media trends, technology, and design.
- Continuously enhance knowledge and skills through training, mentoring, presentations, attending workshops, and staying informed about advancements in the creative field.
- Stay updated on industry trends, emerging technologies, and best practices in copy, design, advertising, and marketing.
- Be a good team mate. Be a sharp communicator. Be positive. Be on time. Have a great attitude. Camera on.